A brand needs a few considerations before it is taken to the marketplace, ensure these pillars are solid and you can port your brand to any online or offline channel without fuss. To establish your brand, you need to be really clear on a few things:

1. Who are you?
2. Who are you offering your products or services to? – this will help define the target audience you want as your core demographic. We are using marketing terms here to get you marketing-fluent in no time.
3. What exactly are you offering?
4. Where is your offering taking place? Online, in a shop, via a third-party website such as Etsy?
5. When can you start?
6. How can people contact you?
7. Is your business registered?
8. Do you have terms and conditions and a privacy policy?
9. Do you have public liability insurance?
10. Do you have a delivery process in place if necessary?

Let us understand your brand and help with marketing strategies and ways to utilise your budget to help your brand grow and generate sales and awareness.