Olympic Logo Design
A total of 366 athletes are competing for Great Britain and Northern Ireland at the 2016 Olympic Games in Rio de Janeiro. Haven't the athletes done well so far in representing us!
D3 Creative based in Harlow Essex have worked with so many different businesses and companies in many different industries. We have completed many Logo Designs, Logo Identity Packages and Brand Identity Packages for start up companies and well established companies needing rebrands. There is always more to a logo that meets the eye. It interesting to pick apart an established logo (especially of a blue chip company). A blue chip company would have spent hundreds of thousands on a team of professionals to refine their logo. Their logo and brand will be ever enforced but always behind the scenes refined and worked on for improvement. There is a story to every logo and maybe if you look closer you will discover something you hadn't seen before.
The Olympic logo is something that has been seen all over the media lately, in shop windows and on lot's of merchandise. But has anyone stopped and thought about what the significant logo actually represents? Without using 'Siri' on your iphones and Google to answer the question in haste. Take a moment and examine the logo and the shapes and the colours and see how the logo that we quickly recognise actually is made up and how it makes you feel.
Our initial thoughts are:
• circles representing unity of a nation
• circles overlapping representing unity of many nations
• colour represent celebrating difference - but being united in something greater
• primary colours represent bold, strong, confident, powerful
• circles represent fair, bold
So now let's use, Siri and lets use Google and really find out the meaning and the history of our great Olympic logo. The Olympic motto is the hendiatris Citius, Altius, Fortius, which is Latin for "Faster, Higher, Stronger". This motto was proposed by Pierre de Coubertin upon the creation of the International Olympic Committee in 1894. So now lets look at the five-ringed symbol of the Olympic Games. The rings are composed of five interlocking rings. The rings are coloured blue, yellow, black, green and red on a white field. These are known as the Olympic rings which represent 5 world continents, Africa, Asia, America, Europe and Oceania. This symbol was originally designed in 1912 by Baron Pierre de Coubertin, co-founder of the modern Olympic Games. Coubertin intended the ring colors with the white background to stand for the colours that appeared on all the national flags that competed in the Olympic games at that time. The six colors [including the flag's white background] combined in this way reproduce the colors of every country without exception. The blue and yellow of Sweden, the blue and white of Greece, the tri-colors of France and Serbia, United Kingdom of Great Britain and Northern Ireland, America, Germany, Belgium, Italy, and Hungary, and the yellow and red of Spain, are placed together with the innovations of Brazil or Australia, with old Japan, and with new China. Here is truly an international symbol.
D3 Creative would love to hear from you about your brand journey. We would love to help you with your new logo adventures that will start your business journey off. We can also help existing companies rebrand, enforce their brand or figure out their brand identity. 01279 639865
Why not check out our facebook page D3 Creative Harlow to join in the Olympic logo discussion board with your thoughts!